To generate buzz, all means are good. The Leo Burnett advertising agency has sent one of his employees follow the Cannes Lions International Advertising Festival, which runs from June 20 to 26 On this occasion, the lucky winner, David Perez, a mission. He must do what he ordered from Twitter users.

The man robot is equipped with a pair of glasses with integrated micro camera, allowing its “masters” to follow the peregrinations of their new toy on a dedicated website. The Advertiser has however remote from daily break 3:00. It does not mount its a bit special when he sleeps.
On his Twitter account @ davidondemand, David Perez says: “I am your slave. I’ll do what you want me to do. Please, be kind. . If users can dictate the slightest gesture, the ad warns on his website that he will not commit any illegal or immoral.

At the request of users, the robot man has his hair cut, took a ride on a carousel with wooden horses, tried to be returning home a reception hosted by Yahoo! To meet Ben Stiller … This somewhat bizarre was mounted not by promoting the dominant-dominated relationship, but to publicize the concept of “real-time marketing.

Consider the need for brands to enter a “direct relationship” with consumers at a time when Twitter and Google live in real time. He had to think.